AS Company

These Hide and Squeak Nesting Eggs love coming out of their shells! That s because when they get together, they re a perfect fit. Kids will love the way their top and bottom halves nest together. Each egg is a different size and colour. There s Daddy, Mummy, Brother, Sister and Baby egg, each with a distinct happy face that tells its own story. In the middle sits Sora, the yellow baby chick that squeaks when you press down. She fits inside into a shape-sorting heart shape! Nest the bases then match and stack the tops in turn to form one finished egg with all the others hidden inside (perfect when it s time for putting toys away). Or take them all apart and see if you can match all the pieces to make five eggs, plus squeaking Sora, the baby chick in her shell. Plus you have the bonus of a bath time toy: all the pieces have been especially designed so they love getting wet, with shells providing hours of fun as pouring cups, scooping up the water and letting it run through different patterned holes. Designed for little hands, this colourful set stimulates colour and shape recognition, sparks the imagination with role play, and fosters motor skills and confidence in water. Full of surprises: Cute and colourful nesting eggs transform into five happy egg family characters Great for motor skills: Discover how each egg assembles, matching size and colour Imaginative play: Create stories around the Daddy egg, Mummy, the siblings and baby egg Water play: Hours of bath time fun, egg shells double as different styles of pouring cup Styles may vary No batteries required Suitable for children aged 6-36 months Toomies love to have fun: It s at the heart of everything we do. We re full of little surprises that will delight you and your child because we know memories are formed when laughter is shared! Toomies. Hands on fun!

Jump on board the Stacker Decker Bus. There s plenty of room for your egg-shaped friends to take a ride on this bus that takes transport to new heights. That s because this single-decker can grow into a double-decker, a triple-decker or even a double-double-decker made up of four colorful floors! Each one fits onto the next. Each deck from the base up has two seats reserved for the characters that make up the Hide and Squeak egg collection. Included with your Stacker Decker Bus is a friendly con-duck-tor. Press down on his head to hear him cheep cheerily, then help him and his matching half-shell decide where to sit at the wheel, at the back, on the top deck or anywhere in between. Each deck will also nest one inside the other to shrink down to a conventional bus that s easy to park and stow away. With its colourful, chunky pieces designed for little hands from 12 months and up, this toy grows with your child as they develop fine motor skills sorting and matching, stacking and nesting all the pieces. Later, you ll both enjoy calling out the colors and counting decks and chicks in and out of the bus. Stacks of fun: Levels nest and stack. Converts from a single-decker bus to a double-double-decker Tickets please! Includes a squeaking con-duck-tor character with matching shell to add to your collection Great for motor skills: Stacking and nesting activity develops logic and problem solving through trial and error Suitable from 12-36 months No batteries required Toomies love to have fun: It s at the heart of everything we do. We re full of little surprises that will delight you and your child because we know memories are formed when laughter is shared! Toomies. Hands on fun!

Toot toot! Sound the trumpet! Shake, rattle, bang and ding! Join the Jamboree. Let s make lots of music together. Listen to my different sounds as I roll along. See if you can find where my 5 instruments fit. Join me for a musical party! Can you match my 5 instruments together? Blow my trumpet, bang my drum! Pull me along and hear my tune! Suitable for 12 Months + Toomies love to have fun: It s at the heart of everything we do. We re full of little surprises that will delight you and your child because we know memories are formed when laughter is shared! Toomies. Hands on fun!

They squeak, they fit together, they stack, and they tumble down! Little ones will love all the things they can do with this happy half-dozen Hide and Squeak Egg Stackers. There s much more to these Egg Stackers than the sum of their parts. Each egg comes apart to reveal a cheeping chick inside that children as young as six months will find fascinating. Small enough for little hands to handle, they ll enjoy reassembling the shells, exploring the contrasting, curious faces and discovering their egg cup bases. As toddlers grow towards their next play milestone, they will be able to match the bright, bold colours to pair up complete eggs, and sit them on their matching egg cups - both by colour and by sorting different shapes - each egg is made to fit a particular egg cup. The fun doesn t end there: as their confidence and play skills continue to grow, they can practise counting up from one to six, using the numbers printed on the egg cups, and enjoy stacking the eggs one above the other to create a giant tower. More challenging, but more rewarding than stacking traditional cubes! The set comes in a handy gift-style pack, complete with a cord carry-handle. Engaging: With their cute faces and bright colours, shells are easy to pick up and fit together Stimulating: Press the eggs to get a rewarding cheep! Turn them over to discover different shapes Colour Matching and Shape Sorting: Match shapes and colours to their numbered eggs cups, perfect for recognising colours and numbers as toddlers grow A great gift: This colourful set comes in a gift-style box complete with cord carry-handle Styles may vary Toomies love to have fun: It s at the heart of everything we do. We re full of little surprises that will delight you and your child because we know memories are formed when laughter is shared! Toomies. Hands on fun!

Happy, smiley Rudi is a fun-loving elephant who simply adores bath time. This baby jumbo is small enough for little hands to handle hold him by his feet, reach for his trunk or ears and give his tummy a gentle squeeze. Soft and pliable, he is waterproof. Dunk him in the tub, squeeze his belly to fill him with water, and then do it again and he will squirt right out of his trunk. Bright-eyed with a smile and a wink in one eye, his tummy carries the clue to much more fun to come. Press or squeeze on the musical note when you re in or out of the bath to hear one of six random sounds a giggle, a sneeze, a trump, trump, trump, maybe a fanfare, a silly singing voice or a rousing Yah-hoo! Little ones will quickly learn and discover the link between what they do and what happens next. This cause-and-effect learning plays an important part in your child s development. Tactile: Little hands will love to grab Rudi the Elephant by his legs, ears or trunk and give him a squeeze Friendly and fun: Brightly coloured and bouncy, just press the musical note on his tummy to hear lots of surprising sounds Music and laughter: 6 Sounds to discover in and out of the water. Give him a squeeze to hear him giggle, sneeze, trumpet, play a fanfare, sing a funny song, and shout Yah-hoo Water play: Dunk him in the water, squeeze to fill him up, and then squeeze again to make him squirt as he makes all his favourite sounds Made of pliable, durable material 2X AAA Batteries included Suitable for 18 Months + Toomies love to have fun: It s at the heart of everything we do. We re full of little surprises that will delight you and your child because we know memories are formed when laughter is shared! Toomies. Hands on fun!

Mummy turtle with 4 cute turtle tots. The turtle tots sucker onto the mummy turtle s shell, as well as all around the bath! They also squirt water to add to the bathtime fun. Take off mummy turtle's shell to reveal 4 pouring cup legs in bright colours. Remove the legs to pour shower water, then have fun shape sorting them back into place to tidy away! Turtle Tots Bath Time Fun gives your tots lots of ways to play in the tub Four water - squiring Turtle Tots stick to Turtle Mum, wall tiles and bath tubs Play colour matching games, pairing the colourful Tots to each corner Lift up the giant shell to remove the brightly coloured legs - each one sprinkles a different pattern There s shape sorting fun at tidy-up time: each leg slots neatly away in its special place Suitable for ages 12 months and over Toomies love to have fun: It s at the heart of everything we do. We re full of little surprises that will delight you and your child because we know memories are formed when laughter is shared! Toomies. Hands on fun!

The Hide and Squeak Eggventures Egg Bus is your tot s ticket to ride! It s packed with exciting features little ones will love every time they take it for a spin. Starting from 12 months, they can use the sturdy bus for crawling play, accelerating the development of their gross motor skills. As they head towards 24 months, you will find them delving inside, opening the hatch to choose a driver to pop into his slot. Right behind, the roof opens up to reveal five places for five Egg-cited passengers. Each is a different little bird hatching out of an egg base, with a matching coloured egg top to pop on top. Press on Penguin, Chick, Chicken, Parrot, Duck and Budgie to hear them squeak! Places for the eggs are interchangeable so they can all have a go at driving, and when they do, there s another surprise. As the bus moves along, the driver spins around and around! Your child will develop further logic and problem solving skills as the Egg Bus takes them through key play milestones, stimulates the imagination and encourages role play. All aboard: Push-along toy with spinning driver and 5 character passengers: Penguin, Chick, Chicken, Parrot, Duck and Budgie A great Eggventure: Eggs squeak when you press down. Sit and swap them around, match the coloured tops with their bases Load up and Go: Cab and passenger compartments open up for sorting play. Ideal for developing logic, problem solving, motor skills and imaginative play Toomies love to have fun: It s at the heart of everything we do. We re full of little surprises that will delight you and your child because we know memories are formed when laughter is shared! Toomies. Hands on fun!

Brighter and better than ever, say hello to this new bold addition to the Hide and Squeak family. These best-selling half-dozen heroes have had a make-over! Hiding inside their sturdy, bright blue box, the eggs now feature fantastic shades of pink, purple, green, yellow, teal and orange. Each and every egg will squeak when your baby presses down, perfect for giggles and surprises. But that s not all. Each has a funny face and wants to be reunited with its bottom half. Moving through key play milestones, children can match the shells by the colour of the faces or the colour of their bases. Or mix the colors up for an infinite variety of combinations. Then they can make further discoveries: each egg has its designated place in the box, with a base that fits a different shape. There are round pegs, square holes, triangles and more, all designed to help develop logic and problem solving, as well as vital memory skills. A clever alternative at Easter for Mums and Dads who d rather avoid chocolate, Hide and Squeak Bright Chicks are a welcome addition to the Toomies family all year round, and easy to take with you, thanks to the handy storage egg box that clicks shut. New twist on a favourite classic: Now with brighter, bolder colours in an exclusive blue box Colour matching: Six eggs with stacking shells kids can match, either to the bases or the faces Shape sorting: Each egg fits into a different shape in the base and squeaks when pressed down Promotes learning: Develops logical thinking, improves attention and stimulates memory No batteries required Toomies love to have fun: It s at the heart of everything we do. We re full of little surprises that will delight you and your child because we know memories are formed when laughter is shared! Toomies. Hands on fun!

Lalaboom it s a beautifully innovative developmental experience. Senses are engaged as little ones explore the unique textures, vibrant colors and smooth twisting movements. The set includes 48 beads flowers 2 lacing

Lalaboom it s a beautifully innovative developmental experience. Senses are engaged as little ones explore the unique textures, vibrant colors and smooth twisting movements. The set includes 5 arches 4 beads

The 2 in 1 Transforming Tractor from Toomies is a clever toy in more ways than one. In fact, it s more than just one toy! It s a dumper truck with a tipper on the back that rests on a pair of hydraulic jacks. Lift off the tipper and hitch it round the other side and your truck turns into a tractor towing a trailer. Those jacks are now vertical exhaust pipes and the back wheels have become the front wheels. Like magic! It s still the same toy but it can be totally transformed in seconds! So whether your little ones want fun on the farm or they re crazy about construction, this colourful push-along free-wheeling pal is up for both jobs. With it comes a happy cheeping chick driver that squeaks when you press down. Hide her inside her shell or pop her behind the wheel with her other half in the back. Children as young as 12 months will love the funny faces, bright colours and push-along play. Then, as they grow and develop new motor skills, they ll discover more and more ways to play: mixing and matching the pieces, switching from truck to tractor, and adding to their collection of original Hide and Squeak eggs whose different shaped bases also slot into place. Like other vehicles in the range, they all come with a universal hitch back and front for even more hook and haul fun. Like magic: Push-along truck transforms into a tractor the tipper lifts off and turns into a trailer Chirpy and cheeky: Squeaking Egg character and color matching shell go in the driver s seat and in the back Keep discovering: Develops motor skills, logic and problem solving. The fun grows with your child Suitable from 12-36 months No batteries required Toomies love to have fun: It s at the heart of everything we do. We re full of little surprises that will delight you and your child because we know memories are formed when laughter is shared! Toomies. Hands on fun!

Meet Sora, barely a chick but already a musical legend. She s confident and really coming out of her shell! Turn your little ones onto music early as you explore melodies and rhythms together. Your baby can tap out a tune without needing to learn the different notes on a keyboard or a guitar. Using the spoon designed for little hands, tap - or bash - the top of the egg and listen as the notes come out differently to play Do-Re-Mi in the first of four play modes! As your baby taps out a tune, the egg wobbles about. Why not dance along? Switch between the four games with a simple press of the button on Sora s tummy. Next up is a Melody just tap away and you can play Twinkle Twinkle Little Star! Switch to Funny SFX and listen for five wacky sound effects. Then try Music Layer: tap along to a backing track, with each tap coming out in one of three different ways so it s always a surprise! This bright and colourful musical activity toy is built to last, allowing your child to discover music and movement in a novel and rewarding format. Tapping out each note will lead to surprising discoveries, to learning new sequences, and exploring cause and effect, all essential steps in developing their fine motor skills. The rocking and wobbling motion also encourages kids to dance along and stay active. Music & Movement: Your baby holds the spoon and taps the egg along to the music, matching different tunes and creating new rhythms. Sora the Chick dances and wobbles along! Four Play Modes: Tap away to play Do Re Mi or the musical notes to Twinkle Twinkle Little Star, discover funny sound effects and improvise to a backing track Fine Motor Skills: The toy promotes coordination and encourages your child to explore the links between cause and effect Part of the Toomies Family: Based on the popular Hide and Squeak Eggs, part of the colourful Toomies series of characters 3 X AAA Batteries included Features a sleep mode to conserve battery life Suitable for 18 Months + Toomies love to have fun: It s at the heart of everything we do. We re full of little surprises that will delight you and your child because we know memories are formed when laughter is shared! Toomies. Hands on fun!

Lalaboom it s a beautifully innovative developmental experience. Senses are engaged as little ones explore the unique textures, vibrant colors and smooth twisting movements. The set includes Mini cube with 8 beads and accessories

Quack quack! Waddle waddle! Meet all of my little ducks in a row. Let s have lots of fun pulling my ducks. What adventure will we go on today? We love to quack and waddle. Come and have fun with me and my little ducks Pull me along and watch me waddle Hear my little ducks quacking happily Let s see where we can go together Suitable from 10 months + Toomies love to have fun: It s at the heart of everything we do. We re full of little surprises that will delight you and your child because we know memories are formed when laughter is shared! Toomies. Hands on fun!

Basketball set Spiderman with ball and door hanger for super hoops!

The sweetest prima Ballerina is ready to rehearse with her wonderful leggings and bodysuits and impress you with her fantastic dresses. The set includes 1 wooden magnetic ballerina doll, with wooden magnetic base and 35 wooden magnets with many options of dresses, points and hair accessories to dress her as many times as you want. The wooden magnetic doll Sweet Ballerina is placed quickly and easily within its wooden base and is waiting for you for a non-stop imitation game. Encourage your child to dress the Sweet Ballerina up and tell you a story about her dance and performances. Children can also draw the outlines of clothes and accessories on paper, color them and create unique drawings. What is AS Magnet Box? The Magnet Box series uses wooden and paper magnets, offering children the opportunity to develop their skills while unleashing their imagination. Through playing with Magnet Box, the child practices fine motor skills and hand-eye coordination as they learn to combine magnets. The main advantage of the series though is that it helps children develop socially and emotionally, through the enhancement of cooperation and empathy. The series has received the Silver Award in the category Best Educational Game at the Toys Awards 2021.

The magnetic standing Mega Easel Deluxe is a versatile tool providing 4 types of creative play through the marker board, the blackboard, the roll paper painting and the magnetic play. Characteristics: - Adjustable size: The easel?s height is adjustable from 115cm to 140cm, accompanying children along their development. - Two magnetic sides: Suitable for free painting on the marker board, for using chalks on the blackboard, but also for magnetic play. - Roll of paper: Ideal for keeping the child?s paintings for as long as they wish. - Wooden construction: Ensures safety and stability, while also becoming a beautiful addition to the kids room. - Storage: The easel folds and is stored taking up small space relatively to its actual size. AS Magnet Box easels are a series of easels suitable for children who love creative play. Made of wood, they are durable over time for endless play. Children can create and play with chalks, markers and magnets, all in a convenient play set. And when the creative play is over, you will appreciate their easy cleaning and quick storage. Kids lean and play creatively during their free time away from screens. Contains - 5 meter paper roll - 5 chalks - 1 marker - 1 sponge - 2 cups for mixing colors and storing accessories

An educational game with 88 plastic magnets of numbers and arithmetic symbols, teaching the child the numbers and helping them get acquainted with simple and basic arithmetic operations. All magnets are placed in a practical bucket with a handle, ideal for easy transportation and storage. Learn the numbers and start using the arithmetic symbols to start doing your first arithmetic operations. Stick your magnets on any magnetic surface, recognize the numbers and learn addition, subtraction, multiplication and division. What is AS Magnet Box? The Magnet Box series uses wooden and paper magnets, offering children the opportunity to develop their skills while unleashing their imagination. Through playing with Magnet Box, the child practices fine motor skills and hand-eye coordination as they learn to combine magnets. The main advantage of the series though is that it helps children develop socially and emotionally, through the enhancement of cooperation and empathy. The series has received the Silver Award in the category Best Educational Game at the Toys Awards 2021.

An educational toy with 91 paper magnets of capital greek και latin letters but also images of animals and objects, which helps children become familiar with the alphabet and learn how to form simple words. All placed in a durable box, ideal for everyday use, which also serves as a base for the magnetic surface included. The set offers parents and children many opportunities for fun learning activities related to the alphabet. First, children begin to recognize the letters, then in combination with the animal and objects magnets they begin to spell and later to write the words, following the steps of the illustrated guide. What is AS Magnet Box? The Magnet Box series uses wooden and paper magnets, offering children the opportunity to develop their skills while unleashing their imagination. Through playing with Magnet Box, the child practices fine motor skills and hand-eye coordination as they learn to combine magnets. The main advantage of the series though is that it helps children develop socially and emotionally, through the enhancement of cooperation and empathy. The series has received the Silver Award in the category Best Educational Game at the Toys Awards 2021.

An educational game of emotional learning with 42 paper magnets. The set acquaints children with emotional learning, helping them to first recognize the various facial expressions and then, with the aid of the illustrated guide, to learn how the various human emotions are reflected on their expressions. Each magnet depicts different characteristics to reflect different expressions and emotions. How does one look like when they are happy, sad, angry? How is the feeling of jealousy, shame, love and anguish reflected on a person? What is AS Magnet Box? The Magnet Box series uses wooden and paper magnets, offering children the opportunity to develop their skills while unleashing their imagination. Through playing with Magnet Box, the child practices fine motor skills and hand-eye coordination as they learn to combine magnets. The main advantage of the series though is that it helps children develop socially and emotionally, through the enhancement of cooperation and empathy. The series has received the Silver Award in the category Best Educational Game at the Toys Awards 2021.

A set with 42 wooden magnets of numbers and arithmetical symbols. The children start with simple visual contact with the numbers through the play with the wooden magnets, then they begin to understand their meaning and recognize them and finally they practice in arithmetic calculations. Combining the provided magnets children can create numbers greater than 9, expanding their knowledge. The set allows parents and children to play and experiment with numbers on any magnetic surface inside or outside the house, cultivating their mathematical perception. After play, the numbers-magnets are stored in their durable wooden case for next use. What is AS Magnet Box? The Magnet Box series uses wooden and paper magnets, offering children the opportunity to develop their skills while unleashing their imagination. Through playing with Magnet Box, the child practices fine motor skills and hand-eye coordination as they learn to combine magnets. The main advantage of the series though is that it helps children develop socially and emotionally, through the enhancement of cooperation and empathy. The series has received the Silver Award in the category Best Educational Game at the Toys Awards 2021.

The most fashionable girl is waiting for you to become real stylists with this Magnet Box set. The set includes 1 wooden magnetic doll fashion girl, a wooden magnetic base and 40 wooden magnets for clothes, shoes and accessories to dress her with as many different combinations as you want and create unique styles. The wooden magnetic doll Fashion Girl is placed quickly and easily within its wooden base and is waiting for you for a non-stop imitation game. Encourage your child to dress the Fashion Girl doll up and tell you a story about how she chooses and combines her clothes. The set is ideal for individual and group play as the child can play with siblings and friends exchanging stylistic opinions, as if they were in a fashion studio. What is AS Magnet Box? The Magnet Box series uses wooden and paper magnets, offering children the opportunity to develop their skills while unleashing their imagination. Through playing with Magnet Box, the child practices fine motor skills and hand-eye coordination as they learn to combine magnets. The main advantage of the series though is that it helps children develop socially and emotionally, through the enhancement of cooperation and empathy. The series has received the Silver Award in the category Best Educational Game at the Toys Awards 2021.

What day is it today? What's the weather like? Which are the summer months? Simple everyday questions that mean so much and are so complicated for a child. By following a daily routine, children learn the days of the week, the months, understand the continuity of time and finally understand meanings like yesterday, today, tomorrow, past and future. 45 paper magnets support children in communicating with their family members about upcoming events, weekends and more. Playing with the Magnet Box Calendar is simple, as you only need to place the magnet in the relevant boxes. The calendar board may be placed on any magnetic surface indoors or outdoors. What is AS Magnet Box? The Magnet Box series uses wooden and paper magnets, offering children the opportunity to develop their skills while unleashing their imagination. Through playing with Magnet Box, the child practices fine motor skills and hand-eye coordination as they learn to combine magnets. The main advantage of the series though is that it helps children develop socially and emotionally, through the enhancement of cooperation and empathy. The series has received the Silver Award in the category Best Educational Game at the Toys Awards 2021.

The tabletop easel AS Magnet Box is an easy-to-use wooden box that transforms into a two-sided magnetic easel, with all its accessories. It?s ideal for creative play both inside and outside of the house, thanks to its practical size. The child creates and trains in recognizing numbers through the magnets included. Characteristics: - Two magnetic sides: Suitable for free painting on the marker board, for using chalks on the blackboard, but also for magnetic play. - Wooden material: The tabletop easel is made of wood, making it ecological and durable over time. - Storage: You do not need to worry about losing any of the accessories included in the set, as it also offers space for easy and comfortable tidying and storage. AS Magnet Box easels are a series of easels suitable for children who love creative play. Made of wood, they are durable over time for endless play. Children can create and play with chalks, markers and magnets, all in a convenient play set. And when the creative play is over, you will appreciate their easy cleaning and quick storage. Kids lean and play creatively during their free time away from screens. Contains - 2-sided magnetic board - 1 sponge - 1 marker - 3 chalks - 35 educational magnets